Typography (Font)

Typography generally defined as the art of type design and text (font)layout is necessary to graphic design. Text and image must work jointly to create a communication or message . mainly design projects information begin with some poor, showing information that wants a designer's touch. And without text, if you think about it, a design project would just be art, photography, or illustration.

Similar to every other part in a design project, the written part, often called the copy, must be honed to capture the viewer's concentration. In ad agencies, copywriters work with visual designers to make sure that both visuals and copy work in great sync.

Color is a powerful weapon

Color is the best friend and most powerful weapon am i? hahahah

Yes , Color is the graphic designer's best friend and most powerful weapon. In the digital era, color is selected and deployed with a few clicks or keystrokes. The use of color can bring an instant, emotional quality to visual communication. Color can help set up the overall kind and mood of a part as well as the relative significance of the different elements within it.

designers recognize how to tap our universal relations with color. When we see green, we think "healthy" or "natural"; when we see red, we think "dangerous" or "important." Blue is often used to evoke calm, purple to convey luxury and sexy While these fundamental character of color vary from nation to nation, they are amazingly reliable in the world

Digital illustrations

Digital illustrations have an inbuilt association with imagination and creativity. Illustrations are used when a designer must talk creative, editorial, or industry stylishness. The creative spark of the illustrator, his or her skill in behavior the art of symbol, can be associated in the viewer's mind with the company or association that is delivering the message or point.

It’s also a key component of visual identity design. as the first companies began, illustrators have created signs or marks that worked along with typography to express the identity of a company or association. And more back in time, artists formed flags and crests for kings and

aristocracy. different photographs which we take as slices of realism an illustrator's drawings are unspoken as symbolic representations of a person, company, or idea.

the position of Illustration (diagram) in today

What position does the traditional art of illustration participate today?

Digital photography is so common now that anything drawn or otherwise crafted, sculpted,stitched, or fashioned by hand has a superior value. Line art and drawings propose uniqueness, style, humanity, and a point of view. Illustrations are frequently used in fashion and publishing to create a nostalgic friendship with the past, when the whole thing was made by hand.

Images make a general emotion, sentiment, or mood…..

Just showing a picture is not enough, however. Whether it's a photo or an illustration, images must be expertly grip cropped, edited, or simplified to bring out the spirit of the message. The more inexpensive the message, the better it speak. A simple approach without disturbing or irrelevant detail will decide whether the viewer grasps the concept or jumps to the

wrong end.

On a intellectual level, the images in an ad or layout does much more than simply transmission a concept. It also communicates a general emotion, sentiment, or mood that a viewer will associate with the product or publication. Tapping this vague quality of images is necessary to brand marketing.

The functions of images in Graphic Design

The use of imagery

Photographic images or illustrations is the mainly straight way to communicate to a wide audience. There's a technical basis for this: Our mind processes any kind of image shape, a illustration, even an outline of a figure much more rapidly than it does a word or judgment.

There's a marketable cause, too. Design must talk to a wide audience and speak quickly. This is partly because we are busy with visual messages we see graphic design everywhere. How much time do u dedicate to scanning a magazine ad. A design often has a part of a second to control attention and communicate. If the message is not convincing or clear, the opportunity is lost.

Basics of Graphic Design

Each design we've looked at so far display a skill in handling four basics like : imagery, color, typography, and composition. Now we'll discover some basic principles for each area. So we r start …………….