What is Typography?

It is mostly the order of shaping written information. It can be used to anything which has to do with script or text, including captions/headings, names, web design or any kind of written script. For example, writers write the script of their books, designers or typographers supervise the typography and the end readers read through it.

The word typography comes from the Greek origin words typos, which means “mark, figure” and grapho, which means “to write or script.” So as a complex word, typography means to write in a exact mark or style, and that is attractive much self descriptive for typography’s true meanings.

Typography is Important for Your Designing Process

Here different elements   of graphic designing, typography is an central one, which the designers typically take for fixed. Typography in terms of designing means to decide the kind of font type that totally blends with the design and speaks for itself as a part of that design.

But,  typography is the art of arranging font type into the layout of the design. This arrangement includes the selection of typefaces, point size, line length, font style line spacing and the adjustment of spaces between groups of letters and between the letters of a word.

How to start a Project in Step by step

First  understand how clients interact with brands. This allows u to help ur clients well connect with clients across a number of different disciplines and channels. 

Put away everything you know about design, and write down your raw first impressions of ur view of the ad .

What is the first visual aspect that you noticed in each part? What was your first touching response? Write down the first ten words that popped into your mind. Look at each part out of the corner of your eye, with other pieces, and from a distance. How striking is it?

How easy is it to shape out the message of the each part? Is the point right away clear, or does it take a few flash to click? Why? So, think about how each part in the design contributes to the generally message to the audience

                                                                              

Composition must balance the message

The stability of your composition must balance the message too. Designs with basics Proportioned evenly on a central axis (visible or implicit) are said to be symmetrical. Symmetrical compositions suggest calm, order, and rationality. Everything has been neatly arranged for you. Compositions that distribute basics unevenly, by weighting the page mostly to the left or right, are said to be Asymmetrical. These can feel disturbed, energetic, and edgy which could be the right direction for a certain type of design mission.

Composition( u r symphony of Art)

Hey…now I cover the bit of  how imagery, color, and typography each perform  a role in a design, let's look at the design : composition. Composition is the art of layout or post of all those elements on a page. It's the heart of graphic design and digital art, and yet when complete well.

Why should a designer care about typography ?

The more u get to know abt typography, the more u understand that a typeface is just like a colorist has a very definite language and the ability to convey definite emotions or moods. In high-level design projects, typography is handled with as much care as imagery or color.

The fundamentals of typeface

One basic is the perpendicular proportion of the typeface: the distance between the baseline, upon which a row of letters sits, and the x-height, ascender line, and descended line. These points of position the height of lowercase letters, and the length of their upstrokes and down strokes are usually reliable in a typeface.