Just showing a picture is not enough, however. Whether it's a photo or an illustration, images must be expertly grip cropped, edited, or simplified to bring out the spirit of the message. The more inexpensive the message, the better it speak. A simple approach without disturbing or irrelevant detail will decide whether the viewer grasps the concept or jumps to the
wrong end.
On a intellectual level, the images in an ad or layout does much more than simply transmission a concept. It also communicates a general emotion, sentiment, or mood that a viewer will associate with the product or publication. Tapping this vague quality of images is necessary to brand marketing.
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